Frontiers of Interaction – 2012

Rome, Italy - June, 2012 hashtag: #foi12

RobertoTagliabue_Portrait Roberto Tagliabue
Executive Director Software Design - Jawbone

Roberto Tagliabue

Roberto has studied architecture, design and communication. Since the early 90’s he has been an active player in the world of interactive media, design of product experience and brand identity working in the creative design environment of Milan, Italy.

In 1999 he joined Razorfish, London. He helped big corporate and fashion firms lead the digital revolution. In 2002 he moved to Motorola’s Advanced Concept Group in Boston and later led the mobile UI media group in Chicago. At Motorola he drove design research and development for next generation mobile applications and services.

Since 2005 as Nike’s Director of Digital Innovation he has designed innovative, wearable products that blur the boundaries between physical and digital like NikePlus. In 2007 his work was recognized by the most important awards: Titanium and Cyber Lion at Cannes Lions, D&AD Black Pencil, Best of Show at One Show Interactive, and ADweek digital campaign of the decade.

In 2009 Roberto founded his new venture: Visere. Visere is design consultancy firm that helps young and established brands to shape indispensable product experiences. 

The firm has produced one successful product story after another, including Microsoft Courier UX, Motorola Droid Home UI, Mindswarm, Jawbone UP, and the new Unstuck app winner of two webby awards. It helped fuel LunaTik’s sensational Kickstarter campaign, and worked on a number of confidential projects for Microsoft Xbox , Dell and Intel Product innovation group.

In 2010 Visere started the Clibe project as exploration on the future of freeflow computing and collaboration.

In 2012 Visere has been acquired by Jawbone.

Session: Talk


Designing User experience engines.

We believe that designing innovative digital experiences goes beyond making technology do more, last longer, weigh less or go faster. It is about understanding how devices and services fit into people’s lives, and how and why we use technology in the ways we do. The perfect experience is a carefully planned consumer journey. A meaningful journey across device, app, content and services we offer to consumers. If we are able to fire up those cylinders (product+content+service+events) we would generate a great product and would have inspired millions of people to use it and love it.

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